‘Just-In’, the Sweet Bread from Jatinegara

Wahyuti and her sweet breads
Thursday, September 14, 2017

At first, Wahyuti, 44, only made home cookies, pastries and snacks for the family because her hobbies was cooking. However, for the last two years, the business started to grow and became one of her family’s sources of income.

“At first, I never know how to sell cookies and pastries like what I am doing now. In the past, I only worked as housewife and I did not have many activities to do,” Wahyuti told the story of her business.

Interested with what her friend did, Wahyuti finally joined the training of cookie and pastry making which was held by Wahana Visi Indonesia. Wahyuti and her friends was the member of ‘Aku Cinta Rasa’ group in Cipinang Besar, Jatinegara sub-district, East Jakarta. Together with the group members, Wahyuti learned how to make cookies and onion chips and sold it to the market.

The Birth of 'Just-In'

In 2014, after learning much how to be an entrepreneur, Wahyuti sent the proposal to Sobipoor (Social Business Incubator for the Poor) Project assisted by Wahana Visi Indonesia. Through the proposal, Wahyuti proposed the training on making breads, the production equipment such as bread rolls and packing training.

Just-In sweet breads in various flavor

 

Just-In sweet breads in various flavor made by Wahyuti

“After submitting the proposal and getting the result, then I started the business. I decided to produce chocolate, cheese and banana bread. I choose this business because many people loved the taste of sweet bread,” said Wahyuti telling the details of her business, “I did not have any brand for my sweet bread. Through Sobipoor project, I joined the training on packaging and labeling and finally I got the brand ‘Just-In’ for my sweet bread.”

The ‘Just-In’ brand has been registered in the Indonesian’s Intellectual Property Rights Department. Her packaging is recently getting more attractive since it is designed with additional illustrations. Wahyuti guarantees that Just-In bread is only made from fresh ingredients and without any preservatives. That is why Wahyuti’s sweet breads only last for a week because she wants to make every homemade sweetbread always fresh.

Baking Bread for Making Money

Through Sobipoor, Wahyuti runs the small business. In a month, she is able to sell 1,000 pieces of sweet bread at a price of 2,000 rupiahs per piece. This middle-aged woman sells hear bread to the stalls around her house. She gets 1 to 2 million rupiahs per month. Without this business, it is impossible for Wahyuti to get the profit. She gets the benefits from selling sweet bread for her daily household needs especially for children’s school needs.

“Since my husband is ill and unable to work, I use the money to meet my daily household needs,” Wahyuti said.

From the sweet bread business, the woman is able to pay college tuition of her youngest son.

Not only training, Wahyuti also get the stimulant on form of bread trolley from Sobipoor Project. With this trolley, the woman could produce more breads for sale and earn more money.

“Thank you Sobipoor and Wahana Visi Indonesia for supporting my business by giving me the bread trolley and training at the Industrial Department in 2015 so I can run this business easier,” Wahyuti closed the conversation.

‘Just-in’ is not just common sweet bread that people can easily find in the market. The sweet bread is not only delicious because of its chocolate, cheese and banana flavor. It is sweet since it is made of the spirit and love from the maker to help the family’s financial.

 

Written by Rena Tanjung, Field Communications Officer, Wahana Visi Indonesia