Carrot & Carrot

"For the 'More than a Meal' campaign, I chose carrots, carrots and carrots. You cook carrots in a range of different ways, and I wanted to demonstrate that carrots, even though always considered an addition to a dish, can really be considered as the main component.

Carrots bring me back to my childhood. I remember Sunday mornings, we kids would sleep in until lunchtime and wake up and go directly to the table. But sometimes I would swing by the kitchen and see my mother with these huge pots where she would be making broth, with carrots inside. Sometimes I would steal some of these carrots, burning my fingers, and they were so soft and still sweet. And this amazed me: how could a vegetable, boiling for so many hours in water, still keep that flavour?

So that is why I chose carrots; it’s bringing me back to when I was a kid, the smell and the hours we would spend at the table. We would have lunch and then talk and talk for hours.

My mother had a great habit, as she always loved vegetables. She would peel the carrots, put them in cold water in the refrigerator, and so as a snack, we kids would always go and have them.

I truly believe that carrots are one of the most undervalued and underestimated vegetables, so I wanted to raise their power in Italian and general cuisine." 

– Cristina Bowerman –