Behaviour Change: Practical Implementation Guidance for Programmes

Behaviour-change principles and approaches are critical to reaching the desired impact of development work. Behaviour change ensures the safe, effective and sustainable use of services provided, helping change norms that can transform communities and enable achievement of health and well-being.

This guide provides a background on behaviour change principles, approaches and steps to develop an intervention, and then it dives more deeply into how these concepts are applied to WASH. The appendices include helpful tools for putting these concepts into practice.