ENOUGH is ENOUGH: World Vision Eswatini Launches Campaign to Combat Hunger

A Nation in Need

For years, Eswatini has struggled with cycles of hunger, driven by drought and economic challenges. Families in rural areas face the brunt of this crisis, with children going to bed hungry or suffering from malnutrition. It is a heartbreaking reality that World Vision Eswatini is determined to change. With the ENOUGH Campaign, the organization is saying that no child should ever be forced to endure the pain of hunger.

A Call to Action

Speaking at the launch event, World Vision Regional Leader, Mark Kelly, emphasized the urgency of the situation, stating, “It is time for us to take a stand and say, ‘Enough is enough.’ No child should suffer due to lack of food or proper nutrition. This campaign is about empowering communities, advocating for better policies, and ensuring that everyone, especially our children, has access to the nutrition they need to thrive.”

The ENOUGH Campaign will focus on addressing both the immediate and long-term challenges of hunger. Through a combination of policy advocacy, community-based projects, and nutrition programs, World Vision Eswatini aims to create lasting change for families across the nation.

Faces of Change

At the heart of the ENOUGH Campaign launch were the powerful voices of children, who shared their deeply personal stories about how hunger has impacted their lives. One young boy, from the Shiselweni region, bravely stood before the crowd and spoke of going to bed on an empty stomach and struggling to concentrate at school because of hunger. “It’s hard to think about the future when you are just trying to survive the day,” he said, his words echoing the reality for many children across Eswatini.

These voices underscored the urgency of the ENOUGH Campaign, showing that hunger isn’t just about empty plates -it’s about lost opportunities, delayed development, and shattered dreams.

Strength in Numbers

As part of the launch, World Vision Eswatini unveiled a group of ambassadors—local leaders, public figures, and development partners -who will champion the campaign’s message. Their involvement is key to raising awareness and mobilizing resources to fight hunger on a larger scale.

But it isn’t just the voices of the well-known that matter. The ENOUGH Campaign is a movement for everyone. Communities, especially women and children, will be at the forefront of this fight, empowered through projects that improve food security and resilience.

A Future Without Hunger

The ENOUGH Campaign is about more than just words. It is a call for tangible action and collective effort to end hunger in Eswatini. For every child suffering from malnutrition, for every family unable to make ends meet, this campaign represents a beacon of hope. World Vision Eswatini is confident that with the support of its partners and the dedication of its communities, hunger can become a thing of the past.

As the launch came to a close, the message was clear: It is time to come together. It is time to act. It is time to say, "ENOUGH."