Executive Research Summary: Point-of-Sale Promotion and Labeling Violations of Breastmilk Substitutes in Cambodia

Helen Keller International (HKI) and World Vision International (WVI) in Cambodia undertook joint research in 2018 to collect information on implementation of Sub-Decree 133 (SD133) on Marketing of Products for Infants and Young Child Feeding in six provinces outside of Phnom Penh. The study collected data on the availability, promotional practices, and labeling of breastmilk substitutes (BMS) in 66 stores and pharmacies in Battambang, Kandal, Kampong Thom, Siem Reap, Preah Vihear, and Takeo provinces. Data were compared to similar research carried out in 2015 in the same provinces by HKI and WVI, to describe changes in the adherence and enforcement of SD133.