Positive Deviance Hearth Innovation in Ethiopia

World Vision Ethiopia is scaling up the Positive Deviance/Hearth Plus (PDH+) approach across 37 area programmes to combat child undernutrition. By integrating PDH+ into both development and humanitarian projects, the initiative addresses root causes of malnutrition like inadequate feeding practices and food insecurity. Early results show significant improvements in child rehabilitation, despite challenges like limited funding and resources. The programme’s community-driven approach highlights its potential for sustainable, long-term impact in Ethiopia's most vulnerable communities.